As the cannabis industry matures, consumers’ expectations about authenticity and flavor are growing. Consumers are no longer satisfied by products which “work”. They want authentic experiences that reflect the plant, aromas that evoke recognition, and flavors that reflect the actual cannabis. This growing demand has placed Cannabis derived terpenes at the center of serious product development conversations.
Image credit: massterpenes.com
Terpenes are the main elements of the cannabis identity
Terpenes are the source of the distinctive flavor and aroma of cannabis strains. They impact how a particular product is perceived long before the effects can be experienced. When properly stored Terpenes signal freshness, strain lineage, as well as overall quality. If handled improperly even a product with a high potency may be a bit spongy or synthetic.
Real Cannabis Terpenes come directly from cannabis flower, and capture the aroma of the plant’s. It’s a distinct product from the botanical terpenes blends which attempt to replicate the cannabis profile using compounds extracted non-cannabis plant. Although botanical blends are inexpensive, they do not provide the level of depth and depth consumers associate with true cannabis.
The Extraction Method is the Key to the Final Results
The method of extraction used to extract Terpenes plays a huge role on their final character. Hydrocarbon extraction from fresh or fresh-frozen plants is preferred for capturing vibrant, resinous scents. These methods preserve compounds that can be easily destroyed during high-temperature processing or drying.
CO2 Terpenes can also be a good alternative. Carbon dioxide extraction creates solid, clean parts of terpenes, and allows for precision control. The aroma that results is more restrained compared to live hydrocarbon extractions. However, CO2 derived profiles are valued for consistency and purity especially in formulations where balance is important more than the intensity.
Producers should select their method based not on trends, but rather on the result they would like to achieve.
Fresh Material is Measurable
Terpenes from high-quality cannabis are harvested at harvest. Terpenes can be volatile and quickly degrade if brought into contact with oxygen temperature or time factors. Freshly frozen materials, or a flower that has been preserved with care will help preserve the original aroma character.
After degradation the extraction method cannot completely restore the original amount. For this reason, experienced producers of terpenes are enthralled by sourcing and processing. The clarity and intensity of the aroma are immediately different between fresh material and compromised material.
What to look for when buying Cannabis Terpenes
You are able to easily overlook flashy descriptions or exaggerated claims when evaluating Cannabis products on sale. The most important factor is transparency. The purchaser should be able to understand the origins of the Terpenes, their extraction and their processing following extraction.
Consistency is another key factor. It is crucial that the smell of cannabis-derived products is identical, irrespective of the size of the batch. If there is a lot of difference this could indicate insecure sourcing and rush production. Both are red flags to brands that care about quality.
Terpene Craft: A Focused approach
Some producers try to be everything at once. Some prefer specialization. Mass Terpenes fits into the second category because it concentrates on terpenes only instead of spreading attention across different types of products. This focus on terpene extraction allows for more control over aroma processing, and output.
By prioritizing small-batch production and careful processing, Mass Terpenes emphasizes letting the scent be the main focus. Instead of heavily relying on hype, Mass Terpenes is determined to let the scent speak for itself.
Aroma: The Ultimate Quality Check
No lab report can ever substitute the moment when the container is opened. The complexity and familiarity of cannabis-derived Terpenes are readily apparent, and they can’t be matched by artificial blends. Aroma is the most reliable measure of success.
Authenticity is the new differentiator in the industry. It doesn’t matter if a producer decides to use CO2 terpenes derived from CO2 or live-extracted profiles of cannabis, the final objective is the same: to maintain the essence of the plant. When terpenes and cannabis are treated with intention and respect, they can do more to improve the quality of the quality of products. They bring cannabis culture into the future with its most famous form.